Marketing Attribution: from the campaign to the paid invoice.
An add-on to Core Platform that tracks which ads and campaigns drive calls, all the way to the paid invoice. Limited release.
- Store
- Pine Ridge Transmission
- Call tracker
- Read-only
- Campaign
- Spring brake special
- Call
- Mar 4, 9:42 AM
- Repair order
- RO-30217
- Invoice
- INV-41150, paid
Marketing Attribution tracks which ads and campaigns drive calls all the way to the paid invoice. It reads your call tracker, CallRail, Marchex or CallTrackingMetrics, and carries each campaign through the call, the appointment and the repair to the invoice. It is an add-on to Core Platform.
What does one campaign look like on a repair order?
Five line items, each pointing at the next.
| Line | Operation | Notes |
|---|---|---|
| CampaignSpring brake special | The ad or campaign that made the phone ring, as your call tracker records it. | |
| CallMar 4, 9:42 AM | The call from that campaign, with its score out of 100. | |
| AppointmentBrake inspection, Mar 6 | Booked from the call. | |
| Repair orderRO-30217 | Opened for the appointment in the shop management system. | |
| Paid invoiceINV-41150 | The invoice on that repair order, paid. |
Which call trackers does it read?
The one your shop already uses. Marketing Attribution is read-only, so your tracker and your shop system stay as they are.
- Call trackers
- CallRail, Marchex, CallTrackingMetrics
- Shop system
- Read-only
- Availability
- Limited release
How is this different from revenue attribution in Core Platform?
Core starts at the call. Marketing Attribution starts at the campaign.
Core Platform links each call to its repair order and finalized invoice. Marketing Attribution adds the step before the call: which ad or campaign made the phone ring.
What else do owners ask about Marketing Attribution?
What does Marketing Attribution do?
It tracks which ads and campaigns drive calls, all the way to the paid invoice. Each campaign is carried through the call, the appointment and the repair to the invoice.
Which call trackers does it work with?
It reads CallRail, Marchex and CallTrackingMetrics. It reads your tracker and does not replace it.
Do I need Core Platform to use it?
Yes. Marketing Attribution is an add-on to Core Platform, which supplies the calls, repair orders and invoices it follows.
Is it available now?
It is in limited release. Book a demo and we will tell you whether your call tracker and shop system are ready.
Next Pricing
Which of your campaigns end in a paid invoice?
Book a walkthrough with the Olelo team. We show one campaign followed to its paid invoice on illustrated shop data, then answer your questions about call trackers, shop systems and rollout.
- Shown on illustrated shop data
- Your questions on phones, shop systems and rollout
- Priced per location, by call volume
Book a demo
Tell us about your shops. We reply by email to set a time.
Prefer to talk? Call +1 (808) 818-5120 or email info@olelo-ai.com.
Product screens and shop data on this page are illustrations.